![New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe](https://bostonglobe-prod.cdn.arcpublishing.com/resizer/DKqCV-d4Lq3IJ6oggE7H2MRLI1k=/960x0/arc-anglerfish-arc2-prod-bostonglobe.s3.amazonaws.com/public/NMNLFIHVXYI6TADI7FGV7KUX3I.jpg)
New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe
![New Balance Introduces Latest Basketball Shoe - Sports Illustrated FanNation Kicks News, Analysis and More New Balance Introduces Latest Basketball Shoe - Sports Illustrated FanNation Kicks News, Analysis and More](https://www.si.com/.image/ar_16:9%2Cc_fill%2Ccs_srgb%2Cfl_progressive%2Cg_xy_center%2Cq_auto:good%2Cw_620%2Cx_617%2Cy_529/MTk1Mjc2MDE4OTcyMzcwMTE5/img_6873.jpg)
New Balance Introduces Latest Basketball Shoe - Sports Illustrated FanNation Kicks News, Analysis and More
![New Balance TWO WXY v3 'Jamaica' Images & Details - Sports Illustrated FanNation Kicks News, Analysis and More New Balance TWO WXY v3 'Jamaica' Images & Details - Sports Illustrated FanNation Kicks News, Analysis and More](https://www.si.com/.image/ar_1:1%2Cc_fill%2Ccs_srgb%2Cfl_progressive%2Cg_xy_center%2Cq_auto:good%2Cw_1200%2Cx_1877%2Cy_1007/MTk0MjA3Njc0MDQzMjEzNDg5/jamal-murray.jpg)
New Balance TWO WXY v3 'Jamaica' Images & Details - Sports Illustrated FanNation Kicks News, Analysis and More
![New Balance Press Box : NEW BALANCE REVEALS THE 'TWO WXY' TO UNLEASH THE VERSATILITY IN EVERY BASKETBALL PLAYER New Balance Press Box : NEW BALANCE REVEALS THE 'TWO WXY' TO UNLEASH THE VERSATILITY IN EVERY BASKETBALL PLAYER](https://preview.thenewsmarket.com/Previews/NBAS/VideoAssets/320x320/NBAS_50799_580926_v2.jpg)